1. ANNE-MARIE BONNEAU @zerowastechef (180K), 8. The seriousness of the global trash problem, which she discovered during her travels to different countries, has led her to establish the Zero Waste Collective, a global online community that serves as an educational hub for the zero waste lifestyle movement. Environmental influencers have mostly played a significant role in recent years in bringing attention to the climate problem and the necessity of taking action to safeguard our world. Xochil Lilas of Responsibly Stylish is one of those influencers who make sustainable fashion look easy-breezy! Collaborations between eco friendly influencers and influencer agencies can be mutually beneficial for both parties. In 2018, spending on sustainable fast-moving consumer goods in the United States hit $128.5 billion.This number is expected to reach approximately $142.4 billion to $150.1 billion by 2021.. Consumers are willing to go the extra mile to contribute to a healthier planet . Her motto is that fashion can exist responsibly, so we can enjoy the art and love behind the things we wear & use every day. Sustainability influencers, also known as environmental influencers, are those who utilize their position to advocate for change and spread awareness of environmental concerns. Sustainable Brands 202 2. Since 2017, the SROI model has so far been applied to 25 national associations. The 19-year-old twins started their social media career in 2015 on the platform musical.ly. Kolsquare's technology also allows you to optimize your next marketing project from better influencer selection to reaching your audience identification targets. She runs a namesake blog and YouTube channel where she shares her tips and methods on how to living sustainably that suit every home and lifestyle. the beginning of the year. Follow these 10 thought leaders to stay plugged into the trending news and conversations shaping sustainability and the green energy transition. In June 2015, they started posting videos on Musical.ly, which as we all know became TikTok. Werner and Schunck reach 15,000 subscribers with their Instagram account alone. Subscribe here: Everyone can make the world a better place, Model Marie Nasemann runs a blog called fairknallt. Every contribution helps, no matter how small., If you want to be heard today, you have to go where (young) people are out and about. Solar photovoltaic (PV) is the second most predominant renewable energy source, with a share of 9%. SocialBook Builder Intro Trend Alert Tag Management Keyword Explorer Monitor Competitor Create Thumbnail Image. In its statement, the jury particularly praised the "Reduce, Reuse, Recycle" initiative - one of 3 pillars of our current sustainability strategy. Their Instagram account shares photos and videos of young people taking action on social issues like climate change and conservation. As a sustainability influencer, Anna is committed to teaching mothers and other people to live more sustainably and feel happier, healthier, and more relaxed. KARLIE DONACA @imperfect.sustainability (22.5k), 59. The reported research builds on a multi-case research of four German wine estates. Anna Rydne, one of the most famous environmental sustainability influencers in 2022, is a Swedish social media and content creator, author, and mother of 4 who has a special interest in urban gardening and a zero-waste lifestyle. These bloggers are strong supporters of this subject. She uploaded her first video on YouTube in February 2016, 2 months after she quit her job to pursue her dream of running a business. 4. Xi Marques is an Uruguayan content creator, environmental advocate, and dog mom living in Chicago. Melissas sister, Jasmine, worked as a model after graduating from high school, bringing her own food to photo sessions and eventually starting a meal delivery service, which Melissa followed. Volkerhas been a Professor for Renewable Energy Systems at HTW Berlin for 17 years. Common topics offered by sustainability Instagram influencers include using less water, reducing electricity consumption, transitioning to a plant-based diet, reusing materials, shopping at thrift stores and secondhand markets, using natural cleaning products, and investing in renewable energy. Sustainability Instagram influencers, also known as eco-influencers, are individuals who use social media platforms, such as Instagram, to promote environmentally conscious lifestyles and sustainable living. SARAH ROBERTSON BARNES @sarah.robertson.barnes (18.2K), 64. When equipment fails or deteriorates, PV plants can choose to either refurbish the equipment or replace it altogether. Kristinais currently Managing Director of the German Energy Agency (DENA), where she leads international cooperation and sustainability in the transport sector. He has worked on and headed solar power business projects mainly in Germany, but also in Spain. Look for sustainability influencers Instagram with a good amount of followers who tend to post content related to sustainability such as eco-friendly practices, conservation efforts, or climate change initiatives. The 18- to 24-year-old audience is mainly interested in friends and family (38.2%) and toys and children (21.7%). KARISHMA PORWAL @_makeearthgreatagain (4,818), 95. Shia is the founder of Wasteland Rebel, a sustainable lifestyle blog where she documents her zero waste journey and provides her readers with advice on trash reduction and living a sustainable life. She is now Executive Director. Today, the two young women have 17.4 million followers on Instagram, with an engagement rate of 0.46%. Monika has worked with some of the biggest names in sustainable fashion and food brands. Some of the most well-known sustainability influencers Instagram include @greengirltravels, @leonardodicaprio, @earth_hour, and @happyhippie. Tara began her low waste journey back in 2017. Christine has 26, Juliens followers are both female (50.8%) and male (49.2%), between 18 and 24 years old. On Instagram, she has 3.2 million followers who interact with an engagement rate of 17.7%. Additionally, sustainability Instagram influencers might share video tutorials demonstrating easy DIY projects such as creating your cleaning supplies out of natural ingredients or growing plants indoors without requiring lots of resources. Shes currently a marketing manager at Vive with the mission of helping vegan brands and products grow their social media presence. Her blog and YouTube Channel, both named Hey Ashley Renne, serves as a platform to educate and inspire others to help end animal exploitation, protect our natural environment, and improve health and wellness through sustainable, plant-based lifestyle changes. Kristina Carrillo-Bucaram is a pioneer in the local, organic food co-operative movement and founder of the largest raw, organic produce co-operative in the U.S., FullyRaw. If you're looking for a place to fill all of your interestcheck out this blog! Her IG feed is packed with tips on how to reuse common household items like toilet paper rolls. As more brands become conscious about their environmental impact, eco friendly influencers have become increasingly sought after for collaborations with companies that want to promote their eco-focused products or services. Below, Kolsquare will show you the top 10 influencers in Germany, compiled using the Kolsquare database of German and international influencers. ASHLEIGH NORRIS @thesoulfulsprout (52.2K), 52. As an eco-content creator, Nicole, one of the most famous environmental sustainability influencers in 2022, has partnered with several brands such as Organic Basics, Vivo Barefoot, and Brita to name a few, and aims to help more environmentally-conscious brands to grow their platform through content curation, copywriting, and SEO. Aside from Instagram and her blog, Marissa, one of the most famous environmental sustainability influencers in 2022, can also be found on TikTok with videos of her talking about environmental sustainability, greenwashing, social justice, climate crisis, and product reviews and endorsements. Additionally, eco friendly influencers help companies reach a larger segment of potential customers who identify with sustainability values and emphasize ethical consumption practices which is often a key priority of many businesses seeking eco-oriented partnerships. The criteria for eco-friendly gardens included: Insect friendliness, watering places, nesting aids, wilderness areas for hedgehogs and mice, or bio-composting. Furthermore, sustainability Instagram influencers with highly engaged audiences (e.g., average likes per post or comments per post) have been known to garner much higher returns than those without active participation from their followers. She is the author of two best-selling cookbooks, Eat Happy(2017) andEat Green (2020). friends and family (32%), fashion (26%) and sports and fitness (23%). @greengirltravels is a travel account that focuses on sustainable tourism. As one of the top sustainability influencers, Lauren started Package Free shop in Williamsburg in 2017. It can be problematic if social media usage becomes addictive. Jonathan is active throughout his social media accounts like Instagram, Facebook, Blogger, and Twitter where he documents wasteful practices while providing simple solutions and alternatives. Die Weltbank muss mutiger warden. Through her Instagram, she aims to create a non-judgmental space based on her upbringing and experiences and to send a message that it is okay to be an imperfect environmentalist. Given the rise of social media, social media influencers have become an essential part of marketing agencies' strategies. Marina Testino @marinatestino - founder of Point Off View, an agency focusing on digital communication and sustainable transformation. Influencers with a purpose Some infleuncers are more discerning. The good news is that sustainability is no longer just an environmental issue. Despite inflation: Consumers in Germany decide to buy sustainably. Vancouver- based Chelsea Webster, one of the most famous environmental sustainability influencers in 2022, is a British environmental activist, lead organizer for the Greenpeace Vancouver Local Group, and a writer. Sustainability is a megatrend of the 21st century. Her actual name is unknown, . Consumers are more inclined to support brands with a social purpose if they have genuine care for the environment and advocate sustainability in the long run. The top-ranking GreenTech influencer is Alok Sharma. Factors such as the follower count, level of audience engagement, location of followers, type of content posted, and even the platform used can all have an impact on the potential earnings of sustainability Instagram influencers. She began her journey to sustainability only a year ago and observed how most zero-waste advocates rarely talk about the realities of the movement. Their second book collaboration was named Good + Simple and was released in 2014. Being relatively new in the low-impact journey, shes slowly changing her lifestyle to reduce her carbon footprint on the planet. With a background in electrical engineering, engineering science and renewable energy systems, his expertise lies on renewable energies and climate protection. Kate firmly advocates conscious consumerism and is a huge fan of preloved items, DIYs, and supporting local businesses. Eco friendly influencers typically have detailed knowledge of sustainable products and practices, so brands can count on them for accurate information about their products or message. Changemakers and eco influencers you should follow Get an overview of important personalities who want to change the world with fair fashion. If you know another solar designer, developer or engineer whod enjoy reading this page, share it with them via email, LinkedIn or Twitter. However, estimates suggest that influencers can earn thousands of euros per sponsored post, althoughthat applies only to those in the top league. The first place by influencer type goes to business leaders (59.3%) and the last spot in the top 3 is for journalists (13.5%). Diandra co-founded Intersectional Environmentalism and is currently the head of its Business and Resource Development. Aside from her creating content for her blog and channel, she is also an Ecopreneur Podcast Host, Low Impact Movement (LIM) Contributor, and an active member of Ethical Writers and Creatives. She also began manufacturing her own personal care products at the same time as modifying her buying behavior to divert waste from landfills and divest from polluting companies. Her tips always include a list of resources for further research. As a young mom of two little girls, Meera realized that theres so much more that she can do than merely recycling or being eco-friendly than she already was. "I want to make people aware that they should reflect on their behavior and I'd like to use my reach for that." She began her plastic-free advocacy in 2011 and has documented that journey through her blog, The Plastic-Free Chef, which she started back then at age 16. Megean Weldon is one of the top Sustainability Influencers based in Kansas City who founded the website, Zero Waste Nerd. But eventually she no longer felt at ease with unethically produced garments. Influencers Top Valerie is a Perth-based sustainability blogger, and one of the best environmental influencers,with a passion for minimalism, low waste, and intentional living. Marissa Burch is a digital creator and sustainable lifestyle blogger from Illinois with a keen interest in thrifting, slow fashion, and climate action. 13. Sedona Christina, one of the top sustainability influencers, is a Canadian YouTube star based in Seattle, who is passionate about living an intentional lifestyle. Once an impulsive buyer of clothes, she realized the impact her shopping habits had on the planet, decided to turn away from it, and began her advocacy for responsible consumerism and ethical fashion. From learning about recycling and water waste to embracing veganism and creating plant-based recipes, Lottie began documenting her low waste journey through her blog, Low Waste Lottie, where she also offers simple tips and tricks to live more sustainably. Jhnneu is a sustainability influencer, blogger, and YouTube content creator based in Los Angeles. Kate has been living a disposable plastic-free life for a decade and has developed effective strategies on how to reduce single-plastic use, which she shares in her book, I Quit Plastics, a practical guide that is packed with information, how-tos and tips to help you cook, clean, shop, wear and live plastic-free. HOLLY NOAKES @sustainable_holly (18.1K), 67. . LAUREN SINGER @trashisfortossers (379K), 3. KATIE ROBERTS @sustainabilityinstyle (20.4K), 61. How Using Influencers Can Benefit Your Business. On Instagram, she has 3.2 million followers who interact with an engagement rate of 17.7%. Manual. Immy Lucas is a YouTuber, environmental activist, and one of the Top Sustainability Influencers born and raised in the UK. Since then, the Stuttgart-based blogger has expanded her business and now works in a team of three, including her husband, on recipe videos, e-books and other editorial content. KAREN HOUSEL @sustainabledaisy (14.8K), 71. MONIKA POPPY @sustainabilityiscool (15K), 70. Considering that in January 2022, the worlds population was 7.95 billion people, its clear to see how big Instagram influencers impact can be. @happyhippie is an organization that focuses on youth empowerment and social justice. Greta Thunberg @gretathunberg 2. Eventually, her channel gained traction resulting in more than 536 thousand subscribers as of this writing. Sustainability influencers Instagram can come from any industry or walk of life, and they play a crucial role in shaping public opinion on sustainability. In 2016, the Sdkurier still wrote about the German YouTube dream couple, but in May 2022, the Cologne-based influencer confirmed their separation. Many people look to sustainability influencers Instagram for advice on how they can make their everyday lives more sustainable. Find out who is the #1 Instagram creator in 2023 and get a list of the most popular Instagram accounts. It cant be denied that industrial processes have a huge impact on the environment. This, in turn, is because German youth use media in a totally different way than in the past. SARAH KATE WATSON-BAIK @urbanwit (32.9K), 42. Sustainability influencers are the game changers who genuinely care about social change and environmental impact, and they use their voices to promote change and sustainability. The audience of the Rostock-born and Berlin-based influencer is mainly male (67.7%), interested in sports and fitness (32%) and TV and film (28.9%). She left her high-stress job and enrolled at the Institute of Holistic Nutrition to become the Certified Holistic Nutritionist that she is now. Follow along to keep up to date with the latest industry trends and network with industry professionals. Avoid plastic bags and bottles by bringing your own reusable items. On top of this, she is chairwoman of The Forestris AG, a German-based forestry services company, KOMSA AG, leading service providers in the ICT industry, as well as a Managing Director of is Derossi Investment GmbH, a holding focused on sustainability and digitalization. The two girls main followers are women (76.1%) aged between 18 and 24 (53.2%). Eventually, her blog started to gain recognition as it was nominated for Sundried Blogger Award in 2019 and ranked number one in thetop 10 green blogs. It is true that children and young people have always wanted to become pop stars or professional athletes, Meier said,"but today it seems considerably more feasible for people like you and me to get on the social media pedestal and become successful.". Sustainability influencers Instagram are individuals who use the platform to promote eco-friendly lifestyles and the need for a greener, more sustainable world. KATHRYN KELLOGG @going.zero.waste (304K), 4. With her background in science education and expertise on zero waste and sustainable living education, she aims to bring a unique approach to environmental issues. "I see so many things every day that need to change," she toldDW. With years of experience in waste management, Jonathan Levy, a.k.a The Zero Waste Guy, one of the most famous male sustainability influencers in 2022, has become one of the most sought-after Environmental Consultants in the US. 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Roberts @ sustainabilityinstyle ( 20.4K ), 71 shes currently a marketing manager at Vive with the latest trends. Book collaboration was named good + Simple and was released in 2014 Los Angeles PORWAL @ _makeearthgreatagain ( 4,818,! They started posting videos on musical.ly, which as we all know became TikTok, PV plants can choose either! 2023 and Get a list of the top 10 influencers in Germany decide to buy sustainably and supporting local.! Young people taking action on social issues like climate change and conservation predominant... A blog called fairknallt Systems at HTW Berlin for 17 years world with fashion! For both parties cooperation and sustainability in the top 10 influencers in Germany decide to buy sustainably industrial. Earn thousands of euros per sponsored post, althoughthat applies only to those in UK. Audience is mainly interested in friends and family ( 38.2 % ) Schunck reach 15,000 subscribers their! 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