You can reach out directly to brands for podcast sponsorships. You have freedom on the script, so it sounds natural. The best way to keep up with company news is to follow the sponsor's blog and social media, and to search news sites for their name. We offer live coaching & directed courses inside our Academy. Work to have a strong presence on social media, and read up on other innovative ways to market your podcast. If you have a close connection with your listeners, brands will want to work with you. The brands products/services will be promoted at some point in the creators podcast episode. You can track sales and commission in various ways. The method you use to pitch to brands largely depends on the size of your audience. Be realistic in how you can impact your sponsors brand. If you have a podcast related to health or mental health, you could consider approaching an insurance company that covers insurance for health and mental health to sponsor your podcast. Youll be surprised by the niche subjects that podcasts cover. Typically, podcasters stand to earn around $20 per ad, per 1000 downloads, within 30 days of an episodes release. You can, for example, include a quick poll in one of your email newsletters to get a better idea as to how many people heard your new podcast ad. Last Update: 2023-02-21. Those subscribers are as good as nothing. These marketplaces earn a commission on any ad sales they help generate. browse the shop. According to their data, you can expect to pay anything from $1,000 to $3,000 to purchase an ad on a podcast that generates 100,000 listens. This is the middleman approach, which can be easier to get off the ground, but less fruitful in the long run. If youre taking payment from anyone, you have an obligation to them. With affiliate marketing, youll include a trackable link to your podcast description. Many factors influence how much you can set your rate, such as: Be realistic about how much you charge based on the factors we discussed. r/Thisisimportantpod: Following the new podcast from "Workaholics" creators: Adam, Blake Ders, and Kyle.allegedly Press J to jump to the feed. In other words, the ads placement can change from pre-roll to mid-roll to post-roll. These include: Basically, the more listeners and subscribers a podcast has, the more they can charge for an advertisement. 1. This Is Important Podcast. Go ahead and click the green . A bigger audience isnt always better. You should get a response within a couple of days. How to Find Podcast Sponsors (4 Ways) Let's take a look at four ways you can obtain podcast sponsors for your show. If you host your podcast with Anchor, you have access to Anchor Sponsorships to help match you with appropriate sponsors. Partnering with brands you genuinely love lets you monetize your podcast while maintaining an authentic connection with listeners. Keep an eye on the top food brands for your podcast to see when they launch new products, apps, or experiences. This is key. Aim to include 30-60 second ads of products and services that can help your listeners. Request donations from your audience through Patreon. , youll include a trackable link to your podcast description. Mitch Russos Tribe Builders Podcast charges $1,500 per month. Hes sourced sponsorship from the makers of many of the products he uses himself. In 2009, only 9% of Americans listened to podcasts. In the CPM model, the sponsor pays a set amount for every thousand downloads of that episode in the 30 days after it goes to air. Searching for "podcast" on Social Blade brings 1,700 Google results, which reveals a wide range of statistics for podcasters, including their estimated incomes. After all, how can a medium without any visuals manage to attract and maintain peoples attention in this day and age? A great way to display important information to sponsors about your podcast is through a media kit (or a sponsor kit). A crucial part of securing sponsorships is to put your audience at the forefront. Find Podcast Sponsors That Align with You; Know Your Audience. Browse the marketplace to find brands you think will connect best with your audience, and fill out the affiliate form. Which Other Methods Can You Use to Monetize Your Podcast? "This podcast is sponsored by (sponsor name), a company that (talk about the brand story and their basic values and products." . Its anticipated that by 2023, podcast ad revenue will exceed $2 billion. Of course, you must have a positive image to reflect well on the sponsors you want to secure. Podcast ads typically use special promo codes as calls to action. Dont only promote your podcast to brands but to potential listeners too. Its less risky and gives you the chance to ditch the lower performing podcasts for others that have generated better results. Doing this is much better than reaching out on general contact lines and never getting through to a decision-maker. 2) Let the company, entrepreneur, whomever you're pitching how it would benefit them to have a sponsorship spot. Up until now, if your podcast has been a hobby, you mightve been able to miss the odd week if you were too busy, or just didnt feel like hitting record. A media kit is basically the essential information about sponsoring your show, packaged up in an easy-to-read manner. If you can convince a potential sponsor that sponsoring your podcast will be profitable, then they are much more likely to do business with you. These shows tend to have really hardcore, fanatical followings. One of the most prominent sponsors of The Armchair Expert is Chrysler. All in all, if you want to increase the chances that your target audience will take you up on your offer, its best to opt for a host-read, baked-in ad. Theres a couple of options open to you here. The alternative is that you script up your ad, record it as its own segment, and edit it into the episode. AdvertiseCast is a podcast network with over 1500 shows in its inventory. Your choosing the right category in this step is especially important. 2. 2. ddp1987. How many downloads do podcast sponsors require? 2. Take time and consider how your sponsor may want to improve their brand and how your podcast can help. Companies know who purchases their products, and they are looking to partner with podcasts that can deliver that audience. And there are various approaches you can use for working with this sponsor. Most hosts take commission. A smaller audience doesnt make it any less valuable though. If youre already a lover of Starbucks coffee, you can promote this new feature on your podcast. If youre going to go with this approach, its best to find a network that has various shows that relate to your brand and its offering. ADP is a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration, and a leader in business outsourcing services, analytics and compliance expertise. One of the best podcast sponsorship benefits is that you get to earn money from brands. Because of how well-known these companies are, you might not know how many characteristics your brands and audiences share. As long as you have engaged listeners, you dont necessarily need a big audience. Its much harder to do this in the written word, where blog posts are Googled and skimmed for the one piece of info the reader wanted. Here are the four main ways to reach out to potential sponsors. From the different types of ads to average ad rates, heres the most important information you need to get started. Thats our guide for all the info youll need on that front! Best for: Can work for all podcasters depending on the type of marketplace. Another important lesson that you may have already picked up on is that sponsors want to know how far their money will travel. This seems like an intuitive no-brainer, but it has to be mentioned off-top. This is totally topic dependent, but a few examples might be. In some cases, sponsors are more concerned about their cost per acquisition. Again though, just dropping a pre-recorded advert into an episode is never going to take advantage of that. To collect your fan contributions use Stripe, GoFundMe, or PayPal. You might create it as a designed and illustrated PDF, either available on request, or via direct download from your site. But it can take many different forms, and its not necessarily the right approach for everyone looking to monetise their content. Source: Pete McPherson DYEB. How many audience members take your desired actions? If youre playing the same one on every episode, it can train your listeners to hit the skip button. Besides reach, podcast marketing for brands is also about conversions. This means that its easier for them to earn ongoing ad revenue. , with US Bank in 7th place and Bank of America in 8th. Its called The Model Health Show. Therefore, it is vitally important that you know who listens to your show. Podcast advertising marketplaces are networks podcast hosts use to compete for sponsorships. Press question mark to learn the rest of the keyboard shortcuts When was the most recent episode released? It's going to require a lot of work from you up . 2019 P2P Marketing All Rights Reserved. Theyll tend to mention why they recommend it, some examples about how they themselves use it, how they benefit from it, and why the listener would too. 607 posts. From a brands point of view, baked-in ads are better. Its best to define a niche and stick to it. Claim Ownership. You dont need to think or worry about doing your ad reads during the recording session. A podcast sponsorship is an agreement between a business and a podcast host/creator. Do I consistently get at least 200 downloads per episode? 22 votes. According to Patreon statistics, the podcast has nearly 50,000 patrons and their subscription starts at $5 per month. Yes, brands invest in podcast sponsorships for maximum reach. When opting for a paid interview, the brand will pay the podcast to interview a person whos linked with the brand (usually the interviewee will be some sort of expert). To do this, they can use different types of ads. That's because you can prove your show's worth with statistics. Don't worry about downloads. If your podcast is related to women in business or is coaching/mindset related, for example, this is the kind of company you might approach for sponsorship. Here are some tips for getting started: Write a Remarkable Proposal Join our private podcasting community with a 7-day free trial (no credit card required). While its slightly cheaper than some of the other examples mentioned, youll be required to sign for three months. A verbatim script is just that. Podchaser also lists average ad costs for podcasts that generate a lot of listeners. To do this, compare how much money an ad has helped to generate versus how much money you spent on that campaign. 140. Its more important that you have an engaged and highly relevant audience. You can charge a fixed rate for ad placements and market the ad on other social platforms. Commonly, this is 5000 US-based downloads per new episode, within the first month of its release. With Podbean's marketplace, brands can run pre-recorded ads on podcasts on podcasts big or small. When you reach out to the sponsor, sell your event as an opportunity to showcase their new product and attract new customers. However, it does mean that theres no need to run ads if youre unhappy with the amount they offer. If your ad isnt memorable enough, it doesnt matter how many heard it. It can be one page long or a few pages long, depending on the layout. But the other big strength of podcast sponsorship is in the delivery method. And your podcast is no exception. But sponsorships arent easy to land. The pricing of podcast ads can be structured in different ways. Have I worked to build trust with my audience? While it sounds cool to think about just clicking a button and getting inundated with eager podcast sponsors, networks and hosts don't often put in all that work finding sponsors for free. Pitch Deck. You can use this resource, either as a template for your own pitch, or you can just link them to it directly. Your podcast hosting server will allow you to create a page to showcase your podcast. Well also cover how to reach out to potential sponsors should you decide that it sounds like a good fit. Its trusted by some of the leading brands like Dunkin Donuts, Toyota, Audible, and FedEx. Summary: How to Find Brands Looking for Podcasts? If youre interested in selling products, becoming an Amazon influencer can be a good Inbound marketing is a crucial component of any successful enterprise-level digital Its anticipated that by 2023, podcast ad revenue will exceed $2 billion. LootCrate is a popular monthly subscription box offering nerd and game-related merchandise. From a podcast producers point of view, dynamic ads are more attractive as they give them more chances to take advantage of sponsorship. Just like with email marketing, social media marketing, etc, you should remember to track your progress to work out the ROI. When done well, these are really just another aspect of your content offering and can blend in seamlessly. For affiliate marketing, youll promote products or services using a link. The agency has worked with brands in different industries, including politics, education, and non-profit organizations. This means that they will be part of the show forever and cant be replaced or deleted altogether at a later stage. You can also start with a lower rate and increase how much you charge as you become more familiar with podcast sponsorships. It can begin to grate on those whore bingeing through your back catalogue. like Dollar Shave Club, Warby Parker, and Crunchy Roll all invest in podcast sponsorships. To approach podcast sponsorships, consider factors like: Banks are some of the best sponsors for podcast hosts, and this is no secret. The host of the podcast basically doesn't have to create an entire episode from scratch as its a type of content collaboration, while the brand gets the chance to increase brand awareness and trust. Not fully bought into the sponsorship route, but want to explore monetisation. , youll be able to access numbers provided by the platform. Brands like this include Coca-Cola, Burger King, Pepsi, and Starbucks. There are also a couple of factors that will impact an ad spots price. And how can you use other methods to boost your podcast in 2023? The key to running a successful podcast is choosing a highly specific niche. This refers to the number of sales or sign ups they get as a result of the ad. You can take a bit more time to craft your ad read, and feel like the finished product sounds just right. 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